PUT YOURSELF OUT THERE
Spread the news across your social networks and get in touch with every contact you have and let them know what you are doing. Recommendations are the warmest leads.
FOCUS YOUR BUSINESS
Find a niche and pay attention to the competition. Take a hard look at what your competition are doing and find ways to set yourself apart from them.
SHOWCASE THE WORK YOU WANT
Your freelance portfolio should only contain the work you specialise in and want to continue accepting. Saying yes to a job you don’t want to do is going to disappoint at least one side of the agreement.
BE TRANSPARENT
Be the name and face of your business because you are the brand. Don’t be afraid to inject your personality into the brand communications. If people like you, they will buy your services. Be completely transparent with how you work to help build trust and confidence.
KNOW YOUR NUMBERS
As the sole business owner it’s crucial to know your numbers inside out. Know what your survival limit is, be clear on how long processes take so you can consider this when producing quotes.
DON’T BE AFRAID TO SAY NO
When you start out as a freelancer you will feel like you have to say yes to every work opportunity, but it’s important to carefully consider if the project is taking you in the direction you want, and it is manageable and realistic.
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